Orion’s Reach Tiered Sponsorship Model
Overview of Tiered Sponsorship
A tiered sponsorship model allows non-profits to categorize sponsorship opportunities into different levels, such as bronze, silver, gold, and platinum. Each level corresponds to a specific range of contributions and offers progressively enhanced benefits to sponsors.
Benefits of Tiered Sponsorship
Inclusivity
By offering multiple tiers, non-profits can attract a wider range of sponsors, including those with varying budgets. This inclusivity encourages participation from smaller businesses that may not be able to commit to higher levels but still want to contribute
Clear Value Proposition
Each tier should clearly outline the benefits associated with it, such as branding opportunities, event tickets, promotional visibility, and exclusive access to certain events or audiences. This transparency helps potential sponsors understand what they gain at each level.
Cumulative Benefits
Higher-tier sponsors often receive all the benefits from lower tiers in addition to unique perks. For example, a gold sponsor might receive everything a bronze sponsor gets plus additional advertising space or VIP access at events.
Steps to Develop Sponsorship Levels
Identify Our Goals: Determine what you want to achieve with Our sponsorship program—whether it’s funding for specific events, general operational support, or raising awareness for Our cause
Define Sponsorship Levels: Create clear tiers based on the amount of financial support you expect from sponsors.
Rigel (Platinum) Level
$5,000 and above
(e.g., naming rights, prominent logo placement)
Betelguese (Gold) Level
$2,500- $4,999
(e.g., social media shout-outs, event tickets)
Bellatrix (Silver) Level
$2,000 - $2,499
(e.g., listing in event programs)
Alnilam (Bronze) Level
$500 - $1,999
(e.g., recognition on the website or marketplace if applicable)
Assign Benefits: Clearly outline what sponsors will receive at each level. Consider both tangible benefits (like tickets and advertising) and intangible ones (like brand association with Our mission
Promote Our Packages: Use Our website and marketing materials to promote the sponsorship levels clearly. Tailor Our outreach efforts based on the potential sponsor's size and interests
Evaluate and Adjust: After implementing Our sponsorship structure, gather feedback from sponsors and assess the effectiveness of the program. Be prepared to make adjustments based on what works best for both Our organization and Our sponsors